Bill Dickey — Motorsports Performance Specialist & Product Innovator

With over 40 years of hands-on experience in professional motorsports, performance engineering, and advanced materials development, I’ve dedicated my career to pushing the limits—both on the track and behind the scenes. My expertise uniquely blends motorsports performance with deep specialization in carbon fiber composites, specialty coatings, and manufacturing processes, driving innovation in high-performance engineering across multiple industries.

I started as a mechanic for AMA Pro and NASCAR Winston West teams, evolving into roles that span R&D, tuning, and team leadership. For over a decade, I served as personal manager and mechanic for AMA motocross standout Scott Johnson, supporting his campaigns across AMA Supercross, Nationals, USGP, and Belgium’s BVM Nationals.
My consulting work includes developing cutting-edge air induction and suspension systems for companies like Sudco International, Pacific Racing Enterprises, and Suspension by Jake—turning rider feedback into real-world performance gains.

A significant focus of my career has been leading the design, development, and manufacturing of carbon fiber composite components and specialty coatings. I’ve worked extensively on optimizing production processes to balance performance, durability, and cost-efficiency across motorsports, automotive, marine, and industrial sectors. At Powder Kraft, Thermal Guard Technologies, and Cord Automotive, I guided projects from concept through prototyping and scaled manufacturing—ensuring high-quality, repeatable results that meet stringent performance standards.

Career highlights include leading a professional shifter-kart team to two 250cc Pro Class titles, winning the 1999 Pro 125cc California State Championship, and securing victories in the Belgium BVM and CMC Motocross Championships—achievements that reflect my philosophy of combining engineering precision with creative problem-solving.

In addition to engineering, I bring cross-disciplinary expertise in graphic design, marketing, and photography, bridging technical performance with brand impact. My early business foundation was shaped by my father’s executive role at London/Decca Records, a Fortune 3 company.

Today, I continue to push boundaries—fusing deep industry insight, creative vision, and practical know-how to lead innovation, shape product direction, and drive strategic growth.